Hong Kong does EcoChic
We are part of the earth. We are also fashion consumers. Therefore everyone of us is responsible for the pollution caused by the fashion industry.
Hong Kong-based NGO, Redress have set themselves the task of promoting environmental sustainability in Asia’s fashion industry by reducing textile waste, pollution and water and energy consumption. They launched the EcoChic Design Award, which is currently in it’s second year. It provides an opportunity for the public to learn more about sustainable fashion.
Textile waste, water pollution and excessive carbon, energy use and their impact on society are currently at odds with the positive cultural and social aspects of the Fashion industry. In Hong Kong alone 234 tonnes of textiles are sent to landfill every day.
The competition was organised specifically to educate, raise awareness, inspire and change the design ethic of emerging designers. Entrants are encouraged to use sustainable design techniques in their collections to aid the future of sustainable fashion.
Although not as easy or straightforward as mainstream fashion, sustainable fashion is becoming more and more popular within the industry. With major brands like H&M, Stella McCartney and American Apparel using ethical and sustainable practices within their production processes, there is a definite shift in the market. Eco-friendly fashion is becoming less of a specialist niche market for the few that are interested and is infiltrating the mainstream and in turn the high street.
The exhibition took place over 2 weeks in April and showcased innovative textile waste minimising garments. Hong Kong-based designers up-cycle garments and materials from the Esprit surplus factory textiles, while established British Designers Ada Zanditon and Junky Styling (both exhibited at Estethica in February’s London Fashion Week) exhibited alongside Orsola De Castro – Founder of London’s Estethica Exhibition.
The Grand Finale takes place during Hong Kong Fashion Week in July, where each finalist will present a six-piece sustainable collection.
The winner of the Award wins:
- The EcoChic Design Award, in partnership with Esprit and The British Council, will design a sustainable collection for Esprit using recycled textiles.
- The EcoChic Design People’s Award, in partnership with the British Council, which includes a Tour of London and a visit to London Fashion Week’s Estethica.
- The EcoChic Most Promising Student Award, which includes a Trip to Shanghai Fashion Week.