Calligraphy professor and journalist turned entreprenuer, An Yanshi, has invented something China can live to be proud of. The iconic Giant Panda will be remembered with panda poop being used as fertilizer for a brand new tea tree crop that will be sold for at an outstanding £131 (US$210) a cup.

The panda-loving Chinese entrepreneur will place profits into an environmental fund and lower prices later on depending on the success of its iconic ingredient. Built on the lands of mainland China in the mountains of Ya’an in the Sichuan province, Panda Tea – as it is called – is set to be the next big thing.

This week Mr. An appeared in a panda suit selling his tea batches for £43,800 ($70,250) per kg. Explaining his reasoning for the extravagant price tag, An said: “Pandas absorb less than 30 percent of the nutrition from their food, and that means more than 70 percent of the nutrients are passed out in their faeces.”

Guinness World Records have declared his tea the most expensive in the world. One tea bag purchase is equivalent to 5,280 PG Tip tea bags in the UK.

Mr. An hopes his idea will help push more people in China to be more creative in their business ventures and ignite a trend to help their own country by taking responsibility and tackling individual environment issues.

“I just want to convey to the people of the world the message of turning waste into something useful, and the culture of recycling and using organic fertilisers,” An told the Telegraph.

The tea is described to be ‘fragrant’ and ‘smooth’, but many of those invited to try out the first batch of Panda Tea question whether the high price isn’t just a temporary hype.

Panda Tea is now available for purchase.