Penelope Cruz is the latest celebrity to “give fur the cold shoulder’, appearing on a billboard on Madison Square, which coincided with New York Fashion Week.

The actress is a long-time favourite amongst Hollywood stars, having worked together with acclaimed film directors such as Rob Marshall, Pedro Almodovar and Woody Allen.

The film industry however is not her only success. Together with sister Monica, the Cruz’s have designed collections for Spanish retailer Mango. The element of fur though has never made it into their designs.

Penelope Cruz for PETA

“Penelope Cruz has appeared on every Best Dressed list in the world, and the one thing you’ll never see her wearing is fur,” said Yvonne Taylor, PETA Senior Programme Manager. “One couldn’t ask for a more fitting emblem of the modern, glamorous woman who knows that there’s nothing more beautiful than a woman who has a look that kills without anyone having to die for it.”

Cruz has the habit of rescuing cats and dogs, especially in the early days of her being in LA to keep the actress company. Her affection for animals compels her to never agree with furry fashion.

“Penelope will always take a pass on fur because of the extreme cruelty that fur production causes millions of animals around the world,” PETA said.

Penelope Cruz is the latest to join PETA anti-fur celebrities of the likes of Charlize Theron, Eva Mendes and Elisabetta Canalis.