Foot Locker recycling campaign gives £10 per pair of trainers
Foot Locker's Shoe Swap campaign – Photo courtesy of Foot Locker
Foot Locker are aiming to recycle 20,000 pair of old trainers into new products.
If you still have your old trainers reserved for the odd garden run, the cash-back scheme will be available throughout 67 stores across the UK until 8 April 2012.
Roughly 330 million pairs of trainers and shoes are purchased in the UK every year. The Salvation Army has reported that over 100 million pairs of footwear are thrown into UK landfills. This is equivalent to around 1.5 billion gallons of oil.
This is the second time the shoe recycling scheme is running with the help of I:Collect. Last year they helped transform up to 10,000 shoes into new products.
Paul Doertenbach from I:Collect said that the initiative is designed to raise awareness about the billions of tonnes of apparels and shoes that are thrown into UK landfills. “Rather than throw away old shoes and clothes, we are trying to highlight that these discarded objects can be reused,” he explained.
Customers can get a maximum of two vouchers per day per person to be spent on the day itself. Foot Locker will recycle every old shoe into a new product.
Recent Comments